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What enabled Moderna to move so fast with their COVID-19 vaccine? Task 1-3: Describe Moderna’s business model. How do

Business & Finance /Marketing

Business & Finance /Marketing

What enabled Moderna to move so fast with their COVID-19 vaccine? Task 1-3: Describe Moderna’s business model. How do

  1. Read: Case Problem " Moderna (A)", by M. Iansiti, K. Lakhani, H. Mayer, K. Herman, July 13, 2021, 9-621-032

Prepare a Managerial Report* structured as follows:

Task 1-1: Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices.  Expected length of Assignment 1: up to 6 pages APA format, excluding cover page, table of contents, and appendices

Task 1-2: What enabled Moderna to move so fast with their COVID-19 vaccine?

Task 1-3: Describe Moderna's business model. How does it contrast with that of traditional pharmaceutical and biotechnology firms?

Task 1-4: Should Moderna create a separate, stand-alone COVID-19 organization?

Task 1-5: What are the most important priorities for Moderna going forward?

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