1.Overview of the company
a.Company general informationstrategic mission/vision-performance-market segment, straight segment.
2.Analyzing external environment
a.Five forces model
i.Focus on the main industry in which the company is operating (parks and resorts?
a.Who are the main competitors?
b.Compare your company with its competitors based on two dimensions: market commonality and resource similarity
(at least 6 pages.)