MKTG3376 Case Study – Lululemon Athletica
The company was planning to open e-commerce markets in other countries such as France, Japan, and Germany
There were also plans in the works to have a new service where customers could order online and then pick up in- store. One new step the company took was in Edmonton, which was the testing ground for a new loyalty program Members would sign up and pay an annual fee that gave them access to a clothing item of their choosing, in-store classes, and other specialized events.
What was the next big trend to keep in mind? How does the loyalty program fit into this?
1. What is your opinion about Lululemon’s social medie efforts? How much of the companys success is attrib utable to its social media activitve?
2. What would be your criteria in assessing the Lululemon website? What recommendations would vou make?
3. What new trends would you advise Lululemon to get involved in? Why?
Answer about 2 pages