Chooseone of your favorite brands. In your initial discussion post, explainwhat about the brand makes it compelling to you. How does the companyuse marketing to communicate the brand? Identify at least one way thatthe company could improve its brand communications. What should thecompany consider to avoid unethical marketing? How could unethicalmarketing affect its brand?
In your responses to classmates,compare the brand that you chose with the brands that your classmateschose. How are they similar? Could the marketing professionals for theperson, place, or thing learn from one another’s strategies or issueswith brand identity?
To complete this assignment, review the Discussion Rubric PDF document.