Hofstra University Marketing Business Plan and Pricing Research Paper

Question Description

Business Plan:

Boys & Girls Club Indianapolis – Winter Music Festival

(Holiday program for the non-profit Boys & Girls Club in Indianapolis)

Market Analysis (10 points) —
1. What is the target market?
2. What makes individuals in the target market good customer candidates?
3. Assess the strengths and weaknesses of your major competitors and how you will address this competitive challenge
Pricing & Marketing Plan (10 points) —
1. Discuss pricing – How were event/program/product prices determined?
2. What are your cost-recovery ratios?
3. How do they compare to those charged by competitors?
4. How will these prices contribute to achievement of the organizations financial goals?
5. Promotions Plan Include a description of your marketing and promotions strategy

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