CSU Importance of Focus for Generating Customer Value Article Review

Question Description

Instructions

Read and analyze the following article, which can be accessed by the attachment attached (The_importance_of_focus_ Article).

Breur, T. (2006). The importance of focus forgenerating customer value. Journal of Financial Services Marketing,11(1), 6471. (Article Attached)

Write a summary of the article to include the purpose of the article, howresearch was conducted (if any), the results, and other pertinent informationfrom the article. Additionally, respond to the questions below.

Aggregate company performance numbers are not always the best way tomeasure performance. What are the most useful performance criteria todetermine how a company is doing along its strategic marketingprocess?
How does the author describe how a firm measures profitability at theindividual customer level?
Why is this method for measuring customer value important?
Even though this article is written about the financial servicesindustry, how might these principles be used in another industry?

Your response should be a minimum of three pages in length, andanswers to the questions above should be formatted in essay format. Use APA7th Edition style when writing your review. Cite any direct quotes or paraphrases fromthe article, and include any references used in your review on a referencepage.

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