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UTRGV Promotional Tools Strengths & Weaknesses & Marketing Communications Discussion

Business Finance

Business Finance

UTRGV Promotional Tools Strengths & Weaknesses & Marketing Communications Discussion

Question Description

  1. Each promotional tool (advertising, sales promotion, public relations, personal selling, direct marketing) has its own strengths and weaknesses. If you were opening a new restaurant in RGV (or the city you live in), how would you decide about your promotional mix (how much advertising, PR, etc.)? Discuss your answer considering the strengths and weaknesses of each tool.
  2. Why is it so important to integrate marketing communications? Discuss with examples.

The file attached contains a powerpoint with information relevant to these 2 questions.

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