SUNY College at Brockport Business Plan and Sales Presentation Research Paper

Question Description

The aging of the U.S. population is creating one of the largest and most diverse demographic cohorts in history. This growing market of aging adults presents a range of opportunities for goods and services. The purpose of this assignment is to create a business plan and sales presentation related to a much-needed product, program and/or service to better support the quality of life for a growing aging population. The use of scholarly/peer reviewed and other credible sources from a variety of knowledge areas throughout this assignment is critical.

Business plan (18 points); 4-5 pages total (not including cover page, images/graphs, reference page).

Cover Page to include the following information:
- Business/Service name (Choose topic that deals with possibly Exercise like Physical Therapy.)
- Company logo (optional)
- Name(s) of the student(s)
- Name(s) of older adult consultant(s) and relationship
Executive Summary
- A one page clear overview of the business/service concept. It should highlight the key areas of your plan (e.g., summarize content from the major headings below).
Business Concept/Overview
- Whats the hook? (See this link for more information)
- What need does the product/service meet for customers? Incorporate scholarly/peer reviewed research/facts from at least two knowledge areas for justification (e.g., natural sciences, social sciences, fine arts, & humanities).
- Describe the good(s) and/or service(s) your business will provide; include photo/images/prototype
- What is unique about this product/service? How can you serve the market better than your competition?
- Include a mission statement (Why are you in this business in the first place?)
Market Analysis
- Description of the industry (use credible/factual sources)
  - Background of industry
  - Industry trends
- Describe how you came up with the idea for this product/service
- Target market: Describe your customers (age, gender, income, etc.)
- Competition: describe competitors and their strengths and weaknesses
- Your value proposition (what distinguishes you from your competition)
Marketing (see this link for more information: https://marketingmix.co.uk/
- How will you reach your customers and meet your sales goals?
  - Advertising/promotion plan
  - Pricing (Will your target market be able to afford this product/service?)
  - Customer service/product support (How will you meet/exceed customer expectations? What does your support team need to know about your target market?)
Conclusion
- Statement of viability
- Vision statement
- Close with your tagline
1. References–you need to use APA format. 2. Use of scholarly sources to support your need for the product/service are important; 3. Be sure to use subheadings to format your proposal–this makes it easier to follow (e.g., Executive summer, market analysis, etc.).
If done well and big tip will come. Thanks!

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