For the purpose of this project you are a new employee to the marketing team as an analyst. You’ve been tasked with crafting an Analytics Brief for the company. This is all hypothetical and there is no one right answer. The purpose of the project practice thinking strategically about how to approach your data exploration. To meet specification for this project your project must include the following:
- A short description of the company you’ve selected to use for your project. It might be helpful to narrow the scope of the company you’ve selected and focus on one product or service for that business. Here are are few examples and options
- We’ve provided a template that you may use to present your work. If you choose not to use the template please craft your brief in a Doc or Deck.
- Identify what data needs to be captured
- Provide suggestions for potential gaps in data
- Identify two/three avenues of the funnel
Please use this template to do the project https://docs.google.com/presentation/d/1frr3RPZEbU…
and please avoid plagiarism.