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MKTG 301 Dominican Social Media Marketing Platform Snapchat Presentation

MKTG 301 Dominican Social Media Marketing Platform Snapchat Presentation

Question Description

Please create two powerpoint slides for the following platform: Snapchat

Slide 1:

  • General overview of the platform:
    • brief history, how many users, growth trends, user demographics and psychographics

Slide 2:

  • What does success look like on this platform?
    • What are the best practices on this platform?
    • Which companies “get it”? That is, who are the most successful users of this platform?
    • How are communities formed, grown on this platform?
    • How is success on this platform measured?
      • What are the key performance indicators? How is ROI measured?
      • What investment is required?

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