MKT 315 University of Kentucky Consumer Behavior in Marketing Summary Paper

Question Description

SUMMARY1: MKT 315/Consumer Behavior

Teachers instructions

Please provide a Written Summary of Chapter 10 of your e-book, highlighting the most important concepts, techniques etc. that you have learned as you were reading the e-book materials. Use your own words to create the Summaries

The length of each chapter summary should be at least 4 pages, typed and double-spaced, and I encourage you to go beyond that if needed to render justice to the many topics discussed in your e-book.

Your written paper will be evaluated along 2 dimensions: Form and Content. Form refers to how neat and professional-looking your paper is, as well as the quality of your English. That is, your standard should be zero defects (no typos, no grammar mistakes, no poorly constructed sentences, etc.). Do try to express yourself clearly and concisely in writing. Content refers to the depth and breadth of your comments, and the quality of your thinking.

BOOK: Consumer Behavior .Leon G. Schiffman, Joseph L. Wisenblit

ISBN:?9780134735009

Number of pages : 4 full pages

SUMMARY2: MARKETING COMMUNICATION

Teachers instructions

Please provide a Written Summary of Chapters 13 of your e-book, highlighting the most important concepts, techniques etc. that you have learned as you were reading the e-book materials. Use your own words to create the Summaries

BOOK:Advertising – Moriarty, Mitchell, Wood, Wells Prentice Hall – 11th edition 2019

ISBN: 9780134481555

Number of pages :4 full pages

* I have attached a copy of the chapters, 4 full pages for each chapters. so in total I need 8 pages. I want this paper on Thursday 9/12/2020

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