MGMT 478 UC Los Angeles Wine Corporate Level Market Strategies Report

Question Description

Overall purpose

Report 4 Corporate Level Strategy

Wine market

The purpose of Report 4is to identify the corporate level strategies of the companies in the industry. Which company has the soundest strategy? Why? What are the potential/foreseeable challenges for such a strategy? Which company has the weakest corporate level strategy? Why? What are the potential/ foreseeable changes that need to happen for the strategy to become source of competitive advantage?

Detailed instructions

1. Diversification (when applicable)

Identify diversification level of the companies in the industry.

Evaluate the current corporate-level strategy (e.g., too much diversification, too little, just

right). Explain your reasoning.

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