Emerson College Coffee Local Lion Brand Strategies and Tactics Paper

Question Description

Reading, samples, info, and rubric provided.

Primary Assignment:You are to write a recommendation to Local Lion Coffee Shops management team on the brand strategy and tactics they should pursue to aligntheir offerings with market needs and position the brand for growth. Specifically you will identify and make recommendations on the following: The main decision(s) Local Lion must make to be successful The ideal target audience(s) The Ideal positioning and differentiation points for Local Lion The ideal brand and service tactics. The analysis should consider the ability to maintain and deliver Local Lion core brand values.

Please read rubric closely.

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