Read Starbucks Venti Social Responsibility and Brand Strategy.
- A brief overview of the company’s history, successes, and future plans/goals
- Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy?
- Is Starbucks unique in being able to provide a high level of benefits to its employees?
- Do you think Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment customers want?